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7 Actionable Steps to Take for a Failed SEO Campaign
SEO campaign management is an effective way of promoting your website for the best search results on SERPs. However, despite making numerous SEO efforts, most websites fail to generate the intended SEO results. It is so because companies often make the common mistake of adhering to general SEO strategies already used by thousands of other websites.
This is where they lack and fail to achieve the results they are looking for. Search Engine Optimisation is a complicated business that requires the implementation of numerous SEO campaign strategies and techniques that are specific to your business niche. These must be leveraged in the right way.
Hence, through this blog, we will guide you with seven actionable steps that can be taken to ensure the success of your website’s SEO campaign. Let us begin!
Top Reasons for Your Failed SEO Campaign
#Reason 1: You Have an Outdated Website
Websites having old architecture and schema often perform poorly at obtaining good SEO scores. This is so because Google keeps updating its algorithm to ensure the best result for its users. Websites that do not keep themselves updated with the Google algorithms face the consequence of not reaching the top of Google results. Some of the things you need to consider ensuring your website is not outdated are: The Architecture of the Website: Make sure your website has a seamless site structure that follows logical and predictable order. The content on your website must have adequate headers to ensure Google meets the required user queries. Optimised HTML and CSS Codes: Ensure to optimise your website’s HTML and CSS codes, eventually improving search crawlability. You need to make sure that your website is responsive, easy to read, and has faster loading times to expect the best results.#Reason 2: Your On-Page SEO is Poorly Optimised
On-Page SEO helps search engine algorithms better understand a website’s content and index it accordingly. It also helps users to find relevant content more quickly and easily. On-page SEO involves optimising content, page titles, headings, images, and other elements that are visible on your website page. This helps search engines more accurately assess a website’s relevance to a user’s search query.#Reason 3: You Have a Weak Link Building Campaign
An effective link building campaign is the key to creating a successful SEO strategy. Internal and external links mentioned on your website ensure the authoritativeness of your website. Only if the users find trustful websites linking to your website will they show faith in your brand.
You may consider the following ways for an effective link building campaign:
- Remove any low-quality links addressed to your website and vice versa.
- Make variations in your anchor text while publishing posts.
- Focus on building high-quality user content,
- Discover good backlinks that work positively for your niche and update them to your website content.
#Reason 4: Your Keyword Strategy Might be the Problem
Keywords act as a first source of identifying your website if it matches the user intent. The issue with keyword placement is that you need to be extremely careful while placing the keywords in your content. Some general issues while adding keywords to content are:- The keywords you have targeted are extremely competitive.
- You are not using enough variations of the keywords that are generally used by the users.
- You might be over using keywords in your content.
- The targeted keywords do not have enough search volume.
#Reason 5: Your Website May Have Been Penalised by Google
Getting penalised by Google and getting your website blocked on Google’s crawler is a common problem faced by lots of websites. Google wishes to provide the best user experience to its users.
Misleading or poor-quality website parameters can result in Google penalties, impacting user experience. Some of the reasons for Google penalising websites are:
- Presence of low-quality content.
- Having bad backlinks on your website.
- Not having a mobile-friendly website.
- Websites having excessive advertisements.
Your website might have been penalised if you noticed a sudden drop in your organic rankings. To clear a Google penalty, identify it, fix issues, then request reconsideration.
How to Comeback with an Effective SEO Campaign Strategy?
Start with an SEO Audit of Your Website
Poor website health is often one of the reasons for a failed SEO campaign. Hence, you must do a complete audit of your website and its elements to check the status of its SEO health. You can either leverage SEO checker tools or seek professional SEO help to assess the health of your website. Mainly, you need to focus on the given parameters:
- Website Architecture.
- Speed of the website.
- Title Tags and Headers.
- Keyword Placement.
- Website Responsiveness.
- Mobile-Friendliness of the Website.
Analysing these parameters will help you identify the issues with your website and create effective strategies to improve the user experience on your website.
Align Your Website’s On-Page & Off-Page SEO with Google Algorithm
Google’s Algorithm keeps constantly changing and updating with new improvements. Aligning your on-page and off-page SEO elements like titles, meta tags, keywords, headings, images, directory submissions, and more with Google’s algorithm ensures your website optimises for the most recent changes.
It creates the best chance of appearing prominently in search engine results. Additionally, aligning your SEO with Google’s algorithm helps ensure that your website is optimised for the keywords and phrases visitors use to find your website, helping increase website traffic and visibility.
Focus More on User Experience
Google loves to provide the best possible experience to its users. Good user experience leads to more time spent on the site, more pages viewed, more pages indexed, and eventually higher rankings in search results.
Therefore, you need to ensure that your website provides the best user experience, fulfilling the user intent in your business category. Ultimately, user experience is key to ensuring a website’s visibility and success in search engine results.
Reoptimise Your Existing Website Pages
Change is constant in the SEO business. Every few years, you need to revisit the pages of your website and check if it is still relevant to the current industry ethics. If not, then you must change its content and add appropriate new information using the right keywords to ensure its effectiveness. Doing this simple change will significantly boost your SEO campaign strategy and generate higher search rankings for your website.
Discover New SEO Opportunities & Design Website Accordingly
Identifying new SEO opportunities and designing your website as per those insights is essential to ensure your website is optimised for search engine rankings. You must look after new trends like voice search, local SEO, and mobile-first optimisation, that can improve your website’s performance and reach.
Apart from it, you can redesign your website with a simple and user-oriented architecture that can offer a seamless experience to your users and enhance your ratings on Google.
Keep Your SEO Objectives Clear and Focused
Having clear and focused SEO objectives is important for successful SEO campaign management because it allows you to measure the progress of your SEO efforts. In addition, it helps you to determine whether your SEO efforts are having the desired effect or not.
It also helps you identify and prioritise the SEO tactics that are most likely to be successful for your business category. With clear and focused objectives, it is easy to become sidetracked and lose ranks to other competitor websites.
