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SEO is a diverse digital marketing field with frequently changing trends every year that enable websites to secure good ranks in SERPs. Google, one of the best tech companies in the world, is advancing tremendously and working hard on its ranking algorithms to provide users with a better search experience.
In this run, to make the search experience simple and seamless for users, Google keeps updating its algorithm from time to time. Accordingly, businesses must also leverage the latest SEO trends to keep up with Google and make the most out of their SEO campaigns.
Hence, after in-depth research, we have identified the ten best SEO trends for 2023 that can uplift your website presence on Google and help improve your search rankings. So let us begin!
Top SEO Trends to Follow for Improved Search Results in 2023
SEO is crucial to make your brand get recognised by search engines. In the Australian region itself, 97% of people searched for local businesses online in the past year. This signifies the surging demand for online availability of businesses. To make your business online and recognised by search engines, various SEO trends and strategies need to be implemented that result in boosting your online presence and enhancing brand awareness.
Here are a few SEO trends to adapt to your marketing strategy in 2023:
Focus on Audience Targeted Content Rather than the Traffic
One of the common mistakes most businesses make in their SEO strategy is paying too much attention to creating traffic-targetted content rather than audience targetted content. The traffic-oriented approach often leads to the creation of previously written content already available on your competitor’s websites.
Contrary, audience-targetted content is based on the consumer behaviour of your industry. Therefore, you first need to research consumer behaviour specific to your niche and then craft strategies and SEO techniques. You must consider the following:
- What are the users searching for in your business category?
- What is their most searched query?
- How can your business deliver them the value they desire?
Answering these questions will help you create more informative, engaging, and audience-targeted content, improving your SEO rankings.
Make Your Website Visually Informative and Appealing
Photos offer a great way to instantly grab the visitor’s attention and give them an understanding of your website. Google also loves websites that provide valuable information with engaging content and save the user time. Hence, keep the layout of your website simple and structured, and utilise user-friendly colour combinations that will keep visitors enticed to your website.
Keep Your Content Synched with Google’s New Features
Google has added several new features to its interface to refine the search for its users. Options like FAQs, Drop-down menus, customer reviews, and more are added to the search results so that the users can effortlessly find optimal answers to their questions.
Hence, your website must leverage this opportunity to provide the answers that Google is looking for and increase the value of your website. Make sure to provide simple, real, and short answers to your audience on the Google search page. Eventually, they will lean into your websites to get full details or extended information on your products and services.
Pay Higher Attention to the Author’s Authority
The authenticity of the author who creates content for your website has never been so important as it is now. Google wants to ensure that the content created in 2023 is generated by real and authorised people by keeping real viewers in mind.
It helps elevate users’ experience as the content is more relevant for the audience. To make Google aware of the authority of your author, you must
- Add an author bio after every blog, so the audience can know who is providing them with the information.
- Create separate author pages for the audience to find detailed information on the author.
- Link the author’s social media pages with their blogs and bio so that your audience can find they are real experts.
Pioneer in Featured Snippets for the Best Traffic Results
The authenticity of the author who creates content for your website has never been so important as it is now. Google wants to ensure that the content created in 2023 is generated by real and authorised people by keeping real viewers in mind.
It helps elevate users’ experience as the content is more relevant for the audience. To make Google aware of the authority of your author, you must
- Add an author bio after every blog, so the audience can know who is providing them with the information.
- Create separate author pages for the audience to find detailed information on the author.
- Link the author’s social media pages with their blogs and bio so that your audience can find they are real experts.
Understand the new ‘E’ in E.E.A.T.
Google’s EAT is a famous acronym that websites have been trying to please for many years. Now in 2023, there has been an addition to it with a new E principle denoting ‘Experience’. The Google search engine now recognises the essentiality of the quality of the content available on a website.
So, it is crawling for websites whose content is authentic, valuable, and written by professionals in the specific website category. So ensuring that your content delivers quality and is based on real-time experience is important to rank in search engines.
Your Website Design Still Matters!
User experience is the most vital thing in today’s growing digital space. Google wants to provide the best experience for its users and prefers websites designed that provide adequate information.
Hence, on-page optimisation of your website is the only way to make your content more effective for the users and search engines. Only when the users will get a good experience visiting your website, be it the interface or the information, only then will they become a part of your business.
Invest More in Organic Marketing
Generally, there are four types of search queries: informational, navigational, transactional, and commercial. Amongst these four, informational queries top the chart. This means that most users on search engines are trying to gather more and more information all the time.
This is where your opportunity lies, and the latest SEO trends suggest you:
- Answer the most frequent question of your business users and industry associates.
- Define the ethics of your business and its products and services.
- Leave an open ending for the consumer to explore your business.
These little tips will shorten the distance between you and your consumer and will help improve your search engine rankings and data quality.
Short Search Queries are the Way to Move Forward
Do you remember your last search query on Google? I am pretty sure it won’t be more than five to six words long. This is how most users search Google and therefore, you need to keep your content prepared for such short queries of users.
Find niche-specific user questions for your business and answer them on your website so that Google can find answers to those questions and help elevate your business.
Do Not Miss on Mobile Users
Google now uses mobile-first indexing, which means businesses are now required to optimise their websites for mobile users. Google will automatically prefer websites that follow its guidelines, so businesses need to ensure they have a functional website for mobile browsers.
It includes that the website must have a responsive design, fast loading times, easy navigation, and adaptation for different screen sizes. Delivering to the expectations of Google will enable you to reach the apex of SERPs.
Summary
Leveraging and moving ahead with the latest SEO trends and techniques is the only key to getting better rankings for your website. These trends keep updating with progressing technology and time. Therefore, your content must align with these trends to stay relevant for Google results. You may reach out to our team to learn more about SEO and leverage the best SEO services in Australia.
