7 Actionable Steps to Take for a Failed SEO Campaign
SEO campaign management is an effective way of promoting your website for the best search results on SERPs. However, despite making numerous SEO efforts, most websites fail to generate the intended SEO results. It is so because companies often make the common mistake of adhering to general SEO strategies already used by thousands of other websites.
This is where they lack and fail to achieve the results they are looking for. Search Engine Optimisation is a complicated business that requires the implementation of numerous SEO campaign strategies and techniques that are specific to your business niche and are leveraged in the right way.
Hence, through this blog, we will guide you with seven actionable steps that can be taken to ensure the success of your website’s SEO campaign. Let us begin!
Top Reasons for Your Failed SEO Campaign
Before we proceed and glance at the methods that will help you generate optimal SEO results for your website, let us first look at why your SEO is not generating the results it should.
#Reason 1: You Have an Outdated Website
Websites having old architecture and schema often perform poorly at obtaining good SEO scores. This is so because Google keeps updating its algorithm to ensure the best result for its users. Websites that do not keep themselves updated with the Google algorithms face the consequence of not reaching the top of Google results.
Some of the things you need to consider to ensure your website is not outdated are:
The Architecture of the Website: Make sure your website has a seamless site structure that follows logical and predictable order. The content on your website must have adequate headers to ensure Google meets the required user queries.
Optimised HTML and CSS Codes: Ensure to optimise your website’s HTML and CSS codes, eventually improving search crawlability. You need to make sure that your website is responsive, easy to read, and has faster loading times to expect the best results.
#Reason 2: Your On-Page SEO is Poorly Optimised
On-Page SEO helps search engine algorithms better understand a website’s content and index it accordingly. It also helps users to find relevant content more quickly and easily.
On-page SEO involves optimising content, page titles, headings, images, and other elements that are visible on your website page. This helps search engines more accurately assess a website’s relevance to a user’s search query.
#Reason 3: You Have a Weak Link Building Campaign
An effective link building campaign is the key to creating a successful SEO strategy. Internal and external links mentioned on your website ensure the authoritativeness of your website. Only if the users find trustful websites linking to your website will they show faith in your brand.
You may consider the following ways for an effective link building campaign:
- Remove any low-quality links addressed to your website and vice versa.
- Make variations in your anchor text while publishing posts.
- Focus on building high-quality user content,
- Discover good backlinks that work positively for your niche and update them to your website content.
#Reason 4: Your Keyword Strategy Might be the Problem
Keywords act as a first source of identifying your website if it matches the user intent. The issue with keyword placement is that you need to be extremely careful while placing the keywords in your content. Some general issues while adding keywords to content are:
- The keywords you have targeted are extremely competitive.
- You are not using enough variations of the keywords that are generally used by the users.
- You might be over using keywords in your content.
- The targeted keywords do not have enough search volume.
If any of the above-given conscious are true for you, you need to re-analyse your keyword SEO strategy.
#Reason 5: Your Website May Have Been Penalised by Google
Getting penalised by Google and getting your website blocked on Google’s crawler is a common problem faced by lots of websites. Google wishes to provide the best user experience to its users.
Hence, any parameter on your website that might disrupt the user experience by offering them false information or a poor experience may lead to a penalty on your website by Google. Some of the reasons for Google penalising websites are:
- Presence of low-quality content.
- Having bad backlinks on your website.
- Not having a mobile-friendly website.
- Websites having excessive advertisements.
Your website might have been penalised if you noticed a sudden drop in your organic rankings. To clear a Google penalty, you first need to identify the penalty, make the necessary modifications, and request Google to reconsider the changes to eliminate the penalty.
How to Comeback with an Effective SEO Campaign Strategy?
Do not worry if your SEO campaign strategy failed to succeed. SEO is an ongoing process that eventually has no end and limits. Hence, redefining your SEO campaign with workable strategies can help you regain your lost website visibility and acquire better search rankings. Here are some ways that you can leverage to do so:
Poor website health is often one of the reasons for a failed SEO campaign. Hence, you must do a complete audit of your website and its elements to check the status of its SEO health. You can either leverage SEO checker tools or seek professional SEO help to assess the health of your website. Mainly, you need to focus on the given parameters:
- Website Architecture.
- Speed of the website.
- Title Tags and Headers.
- Keyword Placement.
- Website Responsiveness.
- Mobile-Friendliness of the Website.
Analysing these parameters will help you identify the issues with your website and create effective strategies to improve the user experience on your website.
Google’s Algorithm keeps constantly changing and updating with new improvements. Aligning your on-page and off-page SEO elements like titles, meta tags, keywords, headings, images, directory submissions, and more with Google’s algorithm ensures your website optimises for the most recent changes.
It creates the best chance of appearing prominently in search engine results. Additionally, aligning your SEO with Google’s algorithm helps ensure that your website is optimised for the keywords and phrases visitors use to find your website, helping increase website traffic and visibility.
Google loves to provide the best possible experience to its users. Good user experience leads to more time spent on the site, more pages viewed, more pages indexed, and eventually higher rankings in search results.
Therefore, you need to ensure that your website provides the best user experience fulfilling the user intent in your business category. Ultimately, user experience is key to ensuring a website’s visibility and success in search engine results.
Change is constant in the SEO business. Every few years, you need to revisit the pages of your website and check if it is still relevant to the current industry ethics. If not, then you must change its content and add appropriate new information using the right keywords to ensure its effectiveness. Doing this simple change will significantly boost your SEO campaign strategy and generate higher search rankings for your website.
Identifying new SEO opportunities and designing your website as per those insights is essential to ensure your website is optimised for search engine rankings. You must look after new trends like voice search, local SEO, and mobile-first optimisation, that can improve your website’s performance and reach.
Apart from it, you can redesign your website with a simple and user-oriented architecture that can offer a seamless experience to your users and enhance your ratings on Google.
Having clear and focused SEO objectives is important for successful SEO campaign management because it allows you to measure the progress of your SEO efforts. In addition, it helps you to determine whether your SEO efforts are having the desired effect or not.
It also helps you identify and prioritise the SEO tactics that are most likely to be successful for your business category. With clear and focused objectives, it is easy to become sidetracked and lose ranks to other competitor websites.
One of the best ways to increase your online presence and generate positive results from your SEO campaigns is by partnering with a professional SEO agency. First and foremost, a professional SEO agency has the expertise and experience needed to develop and execute effective SEO strategies. They assess your SEO health and further provide you with the needed practices to improve your website’s ranking on search engines.
In addition, they also nurture you with the right resources to keep up with the latest trends in your specific industry, which helps you stay ahead of the competition. Finally, they can provide you with regular reporting and analysis of your website’s performance, allowing you to track and measure your SEO progress.
Make Your SEO Effective with 10X Digital Group, Australia!
There is no doubt that having an effective SEO campaign strategy can significantly improve your website visibility and brand presence. By keeping your business at the top of search results for user queries, SEO ensures to develop your brand as an authoritative business. Hence, you must leverage the best SEO agency to develop the finest SEO strategy for your business and become the pioneer of your business industry. To seek professional SEO help from our experts, get in touch with us.