Keyword Strategy in SEO


In the world of internal marketing, one thing you can’t ignore is doing your homework on keywords. Even with Google shaking things up regularly, digging into keywords remains crucial. Keeping an eye out for updates is a must, but understanding and using the right keywords for SEO is vital and needs regular attention.

In this discussion, we’ll break down keyword research, explaining why it’s a big deal, showing you how to do it right for your SEO game plan, and helping you pick the best keywords for your website. By the end, you’ll have the know-how to lay a solid foundation of keywords for your overall SEO strategy.


What Are SEO Keywords?

SEO keywords are the words and phrases people type into search engines when they’re looking for something. These are also known as “search queries.” Think of all the things on your webpage—pictures, videos, text, and more. If you simplify them, that’s what your main keywords are about. Remember these keywords when you’re making content for your website or blog, and it can really boost your SEO.

Business owners often wonder, “How can I make my site SEO friendly?” Well, using the right keywords is one way to do it.

When a user’s search words match the keywords on your site, your site can show up in search engine results pages (SERPs). So, let’s say you run a law firm in Chicago. You’d want your site to appear when people search for lawyers in your area. In this case, you’d use keywords that closely describe what your page is about—like “personal injury lawyers in Chicago” or “personal injury law firm.”


Why Are Keywords Important for Search Engine Optimisation?

When you’re planning how to get more people to see your website (that’s your SEO strategy), picking the right words (keywords) is super important. Good keywords make sure the right people find your stuff when they search. But you’ve got to be careful—you don’t want to attract folks looking for something completely different. Choose your keywords wisely, and you’ll bring in the kind of visitors you want.

Search engines, like Google, look at the words and stuff on a webpage when deciding where to put it in search results. For example, if a blog post talks about the “best lawyer in Chicago” a bunch of times, Google gets that it’s about that topic. So, to make sure Google understands your page, you need to use the right keywords in your content.

The words you choose should match what people are actually searching for. If you use the wrong ones, you won’t get the website visitors you want because your content won’t match what your potential customers are looking for. When you use the right keywords in your content strategy, it boosts your chances of showing up when people search on Google.

Different Types of SEO Keywords

SEO Keyword Classification Based on Length
SEO keywords can be put into three big groups based on how long they are, and then they’re divided even more based on how they’re used.

Short-Tail Keywords

These are big words or short phrases, also known as head or generic keywords. They’re broad terms that get lots of searches because they are simple, like one or two words. But, because so many people use them, it’s tough to get your site to show up when someone looks for these popular terms.

Mid-Tail Keywords

These are a bit longer, usually one to three words, and they give a better idea of what someone is looking for. They aren’t used by as many people, so there’s less competition to show up in search results.

Long-Tail Keywords

Long-tail keywords are longer, usually four words or more. They are super detailed and specific in your content strategy. Because not many people use these exact phrases, there’s less competition, giving you a better shot at showing up in search results.

It’s a good idea to use a mix of these keyword types to make sure your strategy covers different kinds of searches. This way, you’re using the right words for various search questions.

Primary Keywords

A primary keyword is the main thing you want your webpage to be known for. Each webpage should have its own main keyword. These keywords are important because lots of people search for them, which can bring a bunch of visitors to your site.

LSI Keywords (Latent Semantic Indexing)

These keywords are like buddies to your main keyword. They help your content make more sense by giving extra information. This way, search engines and people understand better what your web pages are talking about.

Market Segment Keywords

Market segment keywords are basic words connected to types of businesses, brands, or things that your target audience might look for when they’re just starting to search for a product. For instance, someone might type in “lawyer for work accident” as they begin looking for help.

Branded Keywords

Branded keywords are when people intentionally include a company’s name along with details about a specific product, the product’s name, or the type of product. This happens when customers are specifically interested in a certain company or brand.

Product Keywords

Product keywords are words people use when they’re searching for particular things a company sells or the services it offers. Companies need a plan for these keywords for each product or service they have. This helps potential customers find what a company is offering on the internet.

Competitor Keywords

Competitive keywords are the words that other companies are using to get people to visit their websites. If a company uses the same keywords, it can show up on the same pages in search results as its competitors.

Geo-Targeted Keywords

Geo-targeted keywords are words that talk about a particular country, state, city, or neighborhood. These are really helpful for businesses that want people who are nearby to find them, like when you’re looking for something in your local area (local SEO).


What Is the Best Keyword for SEO?

SEO can be tough when you’re trying to rank for really popular keywords. Even if you do everything perfectly, getting to the top can take a long time. A smarter choice is to concentrate on long-tail keywords. These are longer phrases, at least 4 words, and they don’t get searched for as much. The cool thing is, they’re easier to rank for because they’re not as tricky. If you’re just starting with SEO, going for long-tail keywords is a good way to begin.


What Should Be My Main Keyword?

Your main keywords are the most crucial ones you want your webpage to show up for. Start by focusing on one to three keywords or phrases.

How to Do Keyword Research for Your SEO Strategy?

To bring in good-quality visitors to your website, you have to do something called SEO keyword research. This means figuring out the words, phrases, questions, and answers that matter to the people using your website.

The process involves finding all the possible things people might search for that are related to your business. Then, you organise and prioritise these terms to help plan your SEO strategy.

The keywords you choose should also help you meet your online goals, like getting more leads, increasing traffic, and making your brand more well-known. Any tool you use for keyword research should:

  • Show how many people are looking for a certain keyword.
  • Tell you how tough it is to rank for that keyword.
  • Point out who is already ranking for that keyword.
  • Offer ideas for new keywords.
  • Finding the right keywords might seem tricky, like looking for a needle in a haystack, but there are helpful tools and resources that make this research and analysis easier.

Ahrefs Is a Good Old Way to Find Keywords

Ahrefs is a popular tool for boosting how well your website shows up on Google. People mainly use it to check out a website’s links, see how it ranks for certain keywords, and assess its overall health in terms of SEO. The part of Ahrefs that looks at keywords helps you figure out the right words to use so your website ranks higher.

One of the cool things about Ahrefs is that it’s really good at checking who’s linking to your site, looking into what your competitors are doing to get more people to visit their sites, and figuring out what content is helping your business grow. You can use it to research keywords not only for Google but also for YouTube and Amazon. Many marketers use Ahrefs to see what content has done well on a certain topic by checking how many times it’s been shared on social media or linked to by others.


SEMrush Can Help You Find More Long-Tail Keywords

SEMrush is like a computer program that helps you figure out the right words to use on your website and shows you how well you’re doing online. It gives you details like how often people search for certain words and how much it might cost if you want your website to show up when someone searches for those words. This program also looks at information from Bing search engines.

Businesses use SEMrush to plan their digital marketing campaigns, including things like showing up in search results (SEO), paid ads (PPC), social media, and creating content.

With all the info SEMrush gives, businesses can see trends in their industry, find good opportunities to get more links to their site, and figure out which words are important. It’s like having a peek at how you compare to other businesses and helps you see how tough it might be to show up in search results for specific words.

SEMrush is especially useful if you’re working on both SEO and PPC projects because it gives you a lot of details about your competition and how people are searching.


Use the Right Keywords in the Right Places

Google doesn’t rank entire websites; it looks at individual pages. Each page has a chance to show up in search results for the topic it covers, known as the focus keyword. Adding other related words, called secondary keywords, can make the page reach even more people. That’s why keyword research is so important! If you want a page to show up for a specific word, make it the focus keyword for that page.

Here are some common places where you need to use keywords:

  • Page titles
  • Short descriptions on search engine results (Meta description tags)
  • Subheadings on your page
  • The main content of your page
  • Descriptions for your images
  • The web address (URL) of your page
  • Hashtags (when it makes sense)
  • The text that’s linked to other pages (Link anchor text)
  • In online directories and on other websites that link to yours
  • Keywords are also important on social media. Here’s how you can use them on different platforms:
  • Facebook: Use specific keywords for different groups of people.
  • Twitter: Tweets have a short life, so use hashtags that are popular right now.
  • Instagram: Use keywords related to specific places to get more engagement.

Success on social media depends on using keywords and creating good content. Social media platforms can change how they show posts at any time, which affects how many people see your posts. For example, Instagram doesn’t show posts in chronological order anymore.

To navigate these changes, many businesses hire experts who keep up with these shifts and adjust their marketing plans. Even though social media can be unpredictable, it’s a crucial part of digital marketing. When used wisely, it can bring powerful results for businesses.



As long as people keep using search engines, those regular search results you see (organic results) are here to stay, and using the right words in digital marketing will stay super important. Doing well in SEO means using smart plans and getting the timing right.

Words that work for search are always changing, so they have to match how people talk and what businesses are focusing on. Don’t let the challenge of keeping up with the best ways to do SEO slow down your marketing goals.

Let 10X Digital Group Digital Marketing Agency help you out! We’re experts in SEO marketing, and we’ve got a full package of SEO services. After working with us for a year, our clients usually see their investment go up by +40%.

Our top-level SEO consultants handle everything, from finding the right words to making interesting content. We promise, your business will grow like it should. Our SEO services are made to take your business up a notch. Get a free SEO check from us today!